Par Depuis 2019, Amazon propose aux créateurs de contenu français de participer à son programme d’influence. La but est d’offrir aux influenceurs une plateforme pour promouvoir leurs produits préférés auprès de leur audience.
Ce programme permet aux influenceurs de monétiser leur contenu, tout en offrant une expérience d’achat plus personnalisée à leurs abonnés.
Je fais moi-même partie de ce programme depuis le début, et j’en suis ravie !
Qu’est-ce que le programme Amazon Influenceur ?
Le programme Amazon Influenceur est conçu pour les influenceurs qui ont une présence établie sur les réseaux sociaux et qui ont développé une communauté engagée autour de leur contenu.
Contrairement au programme d’affiliation traditionnel d’Amazon qui lui existe depuis très longtemps (personnellement j’y suis depuis 10 ans !), le programme Influenceur offre aux créateurs de contenu un moyen simplifié de partager des liens d’affiliation vers les produits qu’ils recommandent directement avec leur audience.
En effet, les influenceurs peuvent créer leur propre boutique personnalisée sur Amazon, appelée « Page d’influenceur », où ils peuvent regrouper et mettre en valeur les produits qu’ils aiment et recommandent.
Ils peuvent ainsi créer :
- Des listes d’idées (par exemple, une liste de produits de rangement pour la cuisine)
- Des « shopable photos » : ce sont des photos sur lesquelles l’influenceur identifie des produits, comme ici par exemple.
Voici à quoi ressemble ma boutique :
Quels sont les avantages du programme ?
Le programme Amazon Influenceur présente de nombreux avantages pour les créateurs de contenu.
Tout d’abord, il leur offre une opportunité de monétiser leur influence et de générer des revenus supplémentaires grâce à des commissions sur les ventes réalisées via leurs liens d’affiliation. En effet, lorsqu’un influenceur partage un lien Amazon, il touche un pourcentage si une personne audience achète le produit conseillé.
Ce pourcentage varie entre 1% et 20% selon la catégorie de produits.
En outre, les influenceurs peuvent promouvoir des produits qui correspondent à leur niche et à leurs intérêts spécifiques, ce qui renforce l’authenticité de leurs recommandations et leur crédibilité auprès de leur public. De plus, le programme Influenceur leur donne accès à des outils analytiques avancés, leur permettant de suivre les performances de leurs recommandations et de mieux comprendre les préférences de leur audience.
Comment postuler au programme ?
Pour postuler au programme Amazon Influenceur, les créateurs de contenu doivent remplir certains critères. Ils doivent avoir une présence active sur les réseaux sociaux, tels que YouTube, Instagram, TikTok ou Facebook, et avoir une base de followers engagée. Il est également important d’avoir un contenu de qualité et de démontrer une expertise dans un domaine spécifique. Une fois que les influenceurs ont rempli ces conditions, ils peuvent soumettre leur demande via le formulaire dédié sur le site Amazon Influenceur. Le processus de candidature est évalué par Amazon, qui examine la pertinence du contenu, l’engagement de l’audience et d’autres facteurs clés. Ça ne coûte rien de tenter sa chance !
En conclusion, le programme Amazon Influenceur permet aux influenceurs de continuer de proposer le même contenu qu’auparavant, mais en le monétisant. Pour les lecteurs/acheteurs, cela ne change absolument rien. Qu’ils achètent directement sur Amazon ou via un lien influenceur, le prix du produit sera strictement identique.
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